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The aesthetic is bold without noise, restrained but never plain.\u003c\/p\u003e\n\u003cp data-start=\"655\" data-end=\"728\"\u003eBecause boredom is not emptiness —\u003cbr data-start=\"689\" data-end=\"692\"\u003eit’s the breeding ground of art.\u003c\/p\u003e\n\u003cp data-start=\"730\" data-end=\"968\"\u003eWe acknowledge the ordinary realities of life, but we choose to preserve aesthetic sensitivity. Through the concept of “boredom,” we attract those who feel out of place in loud trends — the thoughtful, the observant, the quietly artistic.\u003c\/p\u003e","products":[{"product_id":"crimson-crush-pu-jacke","title":"Caramel Macchiato Jacket","description":"\u003cp data-start=\"117\" data-end=\"432\"\u003eA statement outerwear piece blending vintage attitude with modern street structure, this cropped PU leather jacket delivers bold styling with a relaxed silhouette. 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This soft knit ear warmer is designed for little companions who deserve extra comfort during cooler days. The gentle texture and sweet styling create an irresistibly cozy look — perfect for cuddles, strolls, and photos you’ll want to keep forever.\u003c\/p\u003e\n\u003cp data-start=\"760\" data-end=\"799\"\u003eA tiny accessory that carries big love.\u003c\/p\u003e","brand":"Not Boring Boreboi","offers":[{"title":"Blue \/ S","offer_id":59043172089937,"sku":null,"price":45.0,"currency_code":"GBP","in_stock":true},{"title":"Blue \/ M","offer_id":59043172122705,"sku":null,"price":45.0,"currency_code":"GBP","in_stock":true},{"title":"Purple \/ S","offer_id":59043172155473,"sku":null,"price":45.0,"currency_code":"GBP","in_stock":true},{"title":"Purple \/ M","offer_id":59043172188241,"sku":null,"price":45.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0629\/6859\/4513\/files\/989A0468-E7B6-4936-B465-F700255CDF1C.jpg?v=1769070272"},{"product_id":"midnight-crush-leather-vest","title":"Caramel Macchiato Vest","description":"\u003cp data-pm-slice=\"1 1 []\"\u003eGive your companion a bold, street-luxe upgrade with this structured PU leather pet vest. Designed with a sleek, minimalist silhouette and elevated texture, this piece blends fashion attitude with everyday wearability. Perfect for city walks, photos, or matching with owner outfits, it delivers that cool, editorial look while keeping your pet comfortable and free to move.\u003c\/p\u003e","brand":"Not Boring Boreboi","offers":[{"title":"Coffee \/ XS","offer_id":59057054285905,"sku":null,"price":85.0,"currency_code":"GBP","in_stock":true},{"title":"Coffee \/ S","offer_id":59057054318673,"sku":null,"price":85.0,"currency_code":"GBP","in_stock":true},{"title":"Coffee \/ M","offer_id":59057054351441,"sku":null,"price":85.0,"currency_code":"GBP","in_stock":true},{"title":"Coffee \/ L","offer_id":59057054384209,"sku":null,"price":85.0,"currency_code":"GBP","in_stock":true},{"title":"Coffee \/ XL","offer_id":59057054416977,"sku":null,"price":85.0,"currency_code":"GBP","in_stock":true},{"title":"Coffee \/ XXL","offer_id":59057054449745,"sku":null,"price":85.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0629\/6859\/4513\/files\/3AE3407D-0A33-43D7-9148-0EB6D3B76727.jpg?v=1769680725"},{"product_id":"mocha-bloom-hoodie-jacket","title":"Mocha Bloom Hoodie Jacket (FOR YOU)","description":"\u003cp data-start=\"109\" data-end=\"475\"\u003eBring artful street energy into everyday wear with this Mocha Bloom Hoodie Jacket. Designed with a relaxed silhouette and soft brushed cotton, this piece blends comfort, structure, and subtle artistic detailing. The clean neutral tone makes it endlessly wearable, while the sculptural patch accents and zip-front design add a modern, design-forward edge.\u003c\/p\u003e\n\u003cp data-start=\"477\" data-end=\"632\"\u003ePerfect for layering across seasons, it moves effortlessly between city strolls, travel days, and off-duty moments — a wardrobe essential with personality.\u003c\/p\u003e","brand":"Not Boring Boreboi","offers":[{"title":"Brown \/ S","offer_id":59043078242385,"sku":null,"price":139.0,"currency_code":"GBP","in_stock":true},{"title":"Brown \/ M","offer_id":59043078275153,"sku":null,"price":139.0,"currency_code":"GBP","in_stock":true},{"title":"Brown \/ L","offer_id":59043078307921,"sku":null,"price":139.0,"currency_code":"GBP","in_stock":true},{"title":"Brown \/ XL","offer_id":59043078340689,"sku":null,"price":139.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0629\/6859\/4513\/files\/AB8B4DBF-9A09-47AC-8E17-3DA0472E3EA2.png?v=1769092094"},{"product_id":"bloom-etoile-hoodie-jacket-for-you","title":"Bloom Étoile Hoodie Jacket (FOR YOU)","description":"\u003cp\u003e\u003cimg\u003eChannel soft artistic charm with this textured wool-blend hooded jacket, designed for those who love comfort with character. Featuring a relaxed silhouette and unique textured detailing, this piece blends vintage inspiration with modern street styling. The soft, cozy fabric and sculptural accents make it a standout layering essential for cooler days — equal parts warmth, personality, and effortless cool.\u003c\/p\u003e","brand":"Not Boring Boreboi","offers":[{"title":"White \/ S","offer_id":59033048875089,"sku":null,"price":200.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ M","offer_id":59033048907857,"sku":null,"price":200.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ L","offer_id":59033048940625,"sku":null,"price":200.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0629\/6859\/4513\/files\/O1CN01JtLcZV1ZhYnqy5wrI__2220908963226_2.webp?v=1769095580"},{"product_id":"corduroy-rebel-jacket","title":"Corduroy Rebel Jacket (FOR YOU)","description":"\u003cp\u003eCelebrate love with a piece that feels intimate, artistic, and full of personality. 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Perfect for coffee dates, gallery strolls, or slow winter walks — it’s a romantic statement without being overly sweet.\u003c\/p\u003e","brand":"Not Boring Boreboi","offers":[{"title":"Brown \/ S","offer_id":59043053535313,"sku":null,"price":215.0,"currency_code":"GBP","in_stock":true},{"title":"Brown \/ M","offer_id":59043053568081,"sku":null,"price":215.0,"currency_code":"GBP","in_stock":true},{"title":"Brown \/ L","offer_id":59043053600849,"sku":null,"price":215.0,"currency_code":"GBP","in_stock":true},{"title":"Brown \/ XL","offer_id":59043053633617,"sku":null,"price":215.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0629\/6859\/4513\/files\/Screenshot_2026-01-22_233217.png?v=1769096079"},{"product_id":"corduroy-rebel-jacket-for-pets","title":"Corduroy Rebel Jacket (FOR PETS)","description":"\u003cp data-start=\"479\" data-end=\"755\"\u003eLove feels like comfort — and this piece captures exactly that. Made from warm corduroy with an adorable bear appliqué detail, this vest brings together playful sweetness and cozy texture. It’s the kind of outfit that makes every cuddle warmer and every photo ten times cuter.\u003c\/p\u003e\n\u003cp data-start=\"757\" data-end=\"833\"\u003ePerfect for chilly walks, café dates, and being the softest one in the room.\u003c\/p\u003e","brand":"Not Boring Boreboi","offers":[{"title":"Brown \/ S","offer_id":59043269050449,"sku":null,"price":85.0,"currency_code":"GBP","in_stock":true},{"title":"Brown \/ M","offer_id":59043269083217,"sku":null,"price":85.0,"currency_code":"GBP","in_stock":true},{"title":"Brown \/ L","offer_id":59043269115985,"sku":null,"price":85.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0629\/6859\/4513\/files\/Screenshot2026-01-22234842.png?v=1769097339"},{"product_id":"mocha-bloom-hoodie-for-pets","title":"Mocha Bloom Hoodie (FOR PETS)","description":"\u003cp data-pm-slice=\"1 1 []\"\u003eLove is in the little acts of care — like keeping them warm on chilly days. 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This heritage-inspired cotton vest is designed with clean structure and a refined, understated presence that feels effortlessly put together. 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The plush finish and clean silhouette create a look that feels both luxurious and relaxed — a balance of comfort and elevated style.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eDesigned to stand out quietly, it brings depth and richness to everyday winter wear while keeping companions comfortably protected.\u003c\/p\u003e","brand":"Not Boring Boreboi","offers":[{"title":"Brown \/ XS","offer_id":59048156692561,"sku":null,"price":85.0,"currency_code":"GBP","in_stock":true},{"title":"Brown \/ S","offer_id":59048156725329,"sku":null,"price":85.0,"currency_code":"GBP","in_stock":true},{"title":"Brown \/ M","offer_id":59048156758097,"sku":null,"price":85.0,"currency_code":"GBP","in_stock":true},{"title":"Brown \/ L","offer_id":59048156790865,"sku":null,"price":85.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ XS","offer_id":59048156823633,"sku":null,"price":85.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ S","offer_id":59048156856401,"sku":null,"price":85.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ M","offer_id":59048156889169,"sku":null,"price":85.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ L","offer_id":59048156921937,"sku":null,"price":85.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0629\/6859\/4513\/files\/Screenshot2026-01-23171615.png?v=1769159841"},{"product_id":"latte-coco-blazer-for-pets","title":"Latte Coco Blazer (FOR PETS)","description":"\u003cp data-start=\"135\" data-end=\"430\"\u003eLove can be gentle, or it can be enduring. 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