At Doggy Armour, we don’t just create dog coats—we’re on a mission to protect dogs from real-world harm and give owners peace of mind. Our coats are designed to be more than just outerwear; they are a potential lifesaving layer.

With dog attacks on the rise, we knew our products had to do more than look good—they had to perform. That’s why we conducted real bite testing in partnership with Blackford Ash Dog Training, ensuring our coats can withstand the kind of force they’re built to protect against.

The test featured Looney, a 47kg Belgian Malinois trained to bite and hold with full strength. Using a standard Doggy Armour coat fitted onto a bite sleeve, Looney carried out multiple attack scenarios—biting, releasing, and locking down with full pressure.

The result?

No punctures. No tearing. No damage.

Our exclusive soft armour—stronger than Kevlar—held firm, doing exactly what it was designed to do: create a protective barrier that gives dogs a fighting chance.

We believe trust should be earned. That’s why we’ve made the full test available to watch, so you can see the protection in action for yourself.

This isn’t a trend or a gimmick.

It’s protection where it matters most.

Because you’d do anything to keep your dog safe—and we’re here to help you do exactly that.